n today’s healthcare and aesthetic industry, patients often face one common challenge: high MRP (Maximum Retail Price) of products. Whether it is skincare, haircare, nutraceuticals, or advanced aesthetic formulations, the cost to the end user sometimes becomes a barrier to access. The reason behind this is not always the quality of raw materials or manufacturing costs—it is often the long chain of intermediaries such as distributors, super stockists, wholesalers, and retailers.
At Shanti Aesthetix India Pvt. Ltd., we believe healthcare and aesthetics should not be a luxury for the few, but accessible and affordable for everyone. That’s why we are introducing a model where doctors can collaborate directly with us for product manufacturing, thereby minimizing the overall MRP and ensuring high-quality products reach patients at a fair cost.
Why Do Aesthetic and Skincare Products Have Heavy MRPs?
Patients frequently ask why certain skin creams, serums, or aesthetic treatments cost so much. The reality is that the manufacturing cost is only a small fraction of the final MRP.
Here’s a breakdown of what usually happens in the market:
- Manufacturer sells to a super stockist.
- Super stockist sells to a distributor.
- Distributor supplies to retailers, clinics, or pharmacies.
- Finally, the end user (patient) buys the product at the MRP.
At each stage, margins are added, sometimes leading to a 200–300% increase in price compared to actual production costs. This inflated pricing not only burdens patients but also restricts the doctor’s ability to recommend premium solutions.
The Shanti Aesthetix Direct Manufacturing Model
Shanti Aesthetix India Pvt. Ltd. has created a direct-to-doctor manufacturing system that removes unnecessary intermediaries. Instead of going through multiple middlemen, we collaborate directly with doctors, dermatologists, and aesthetic practitioners to create customized or branded products.
Key features of this model include:
- Direct Manufacturing: Products are made at our certified facility with strict adherence to quality and government regulations.
- Doctor Collaboration: Doctors can choose formulations, packaging, and branding according to their patient needs.
- Reduced MRP: Since the supply chain is minimized, final product prices come down significantly.
- Trusted Certifications: All products comply with Indian FDA, GMP, and ISO guidelines, ensuring safety and reliability.
How Doctors Can Help Reduce Patient Costs
Doctors play the most important role in this transformation. By partnering with Shanti Aesthetix India Pvt. Ltd., doctors can:
- Launch Their Own Branded Products
Instead of prescribing high-MRP branded items from the market, doctors can launch their own range of skin, hair, or nutraceutical products at affordable rates. - Customize Formulations for Patient Needs
Every clinic has unique patient requirements. Customization ensures that patients get exactly what they need without paying for unnecessary add-ons. - Educate Patients About Cost-Effective Options
When doctors recommend directly manufactured products, patients understand the value and trust the recommendation. - Build Long-Term Patient Loyalty
Patients feel more connected when they know their doctor is helping them save money while maintaining quality.
Benefits for Patients
For patients, this model has multiple financial and healthcare benefits:
- Affordable Premium Products: High-quality products at lower MRPs make aesthetic treatments accessible to all.
- Transparency in Pricing: Patients know they are not paying inflated costs due to middlemen.
- Trust in Doctor-Branded Solutions: Patients feel confident using products created and endorsed by their own doctor.
- Better Compliance: Affordable products mean patients are more likely to complete their prescribed treatment course.
Benefits for Doctors
Doctors are not just reducing costs for patients—they also gain professionally and socially:
- Enhanced Reputation: Doctors who actively help reduce patient costs are respected and trusted more.
- Stronger Clinic Branding: A clinic offering its own product line stands out in the competitive healthcare market.
- Financial Advantage: Direct collaborations help doctors grow their practice revenue without burdening patients.
- Patient Loyalty & Retention: Affordable and effective solutions keep patients coming back for long-term care.
Why Shanti Aesthetix India Pvt. Ltd.?
At Shanti Aesthetix, we bring decades of expertise in pharmaceutical and aesthetic manufacturing. Our facility is equipped with advanced technology and operates under strict regulatory compliance. We specialize in:
- Customised Pharma & Aesthetic Formulations – skin creams, serums, nutraceuticals, injectables, and more.
- Low Minimum Order Quantities – enabling doctors to start with smaller batches.
- Premium Packaging Solutions – ensuring your products look as professional as global brands.
- Quality Certifications – FDA approval, GMP, ISO, and government compliance.
Our goal is not just manufacturing—it’s building a doctor-patient ecosystem where affordability meets innovation.
Real-Life Example
Imagine a skin-lightening cream that costs 2,000 in the open market. The actual production cost may be just 300–400. By removing super stockists, distributors, and retailers, Shanti Aesthetix can manufacture the same product directly for a doctor’s clinic at a significantly lower price. The doctor can then provide it to patients at 800–900, ensuring both affordability and trust.
This model makes premium aesthetics available to the masses while maintaining doctor credibility and patient satisfaction.
A Step Towards “Make in India” Healthcare
Shanti Aesthetix India Pvt. Ltd. is proud to align with the “Make in India” and “Affordable Healthcare for All” vision. By strengthening local manufacturing and cutting down on unnecessary costs, we are contributing to a healthier and more financially sustainable healthcare system.
Conclusion
High MRPs in aesthetic and skincare products should not be a barrier for patients seeking quality care. By adopting direct manufacturing and doctor-led collaborations, Shanti Aesthetix India Pvt. Ltd. is revolutionizing the market. Patients benefit from lower prices, doctors build stronger relationships, and India moves towards more affordable, accessible healthcare solutions.
The time has come for doctors to take the lead in this movement. Together, we can ensure that premium aesthetics is not a luxury, but a right for every individual.
Shanti Aesthetix India Pvt. Ltd. invites doctors across India to join hands in this mission. Let’s reduce MRPs, empower patients, and shape the future of affordable aesthetics.